Introducing David Orridge, Head of User Experience at Ticknovate. Skilled in creating great experiences for customers and empowering digital innovation in the business.

What excites you the most about working for Ticknovate?

Ticknovate is focused on making complex ticketing simple, it takes lots of discussion with the team and customers before we find the right balance. At Ticknovate, we bring all departments into this process, product lead, ux, technology and sales, this approach gives us a holistic approach. Often ideation and design goes through a number of iterations before we get an product that meets all the criteria, manages complexity and is easy to understand.

What is your biggest achievement at Ticknovate / Digitalist?

As the head of UX, it is my responsibility to improve the product's usability. With our latest purchase flow, we have a good balance of flexibility and accessibility. So far we have been receiving good feedback from customers using the live purchase flow. We worked closely with the customer, iterating and adjusting as we go. I am looking forward to receiving more analytics and improving the purchase flow further to increase revenue.

In your opinion, what is the best feature of the Ticknovate platform?

There are so many good features, it is tough to pick my best child. I think an analytics page called revenue management is one of my personal favorites. It is a view of the schedule that predicts sales performance, the customer can act on the schedule times to adjust pricing, promotions and capping per sales channel to increase revenue.

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