Rentals & Hires

Attractions can significantly enhance both their revenue and customer experience by integrating rentals and hires into their booking journey. Whether it's Segway hire, rowing or pedalo boat hire, land-trains, these offerings can be seamlessly included as part of the overall experience, providing several key benefits:

Increased Revenue

Adding rentals and hires to the booking process allows attractions to capitalise on additional revenue streams. These offerings can be priced to reflect the duration and type of rental, ensuring that customers see the value in adding them to their visit. For instance, a Segway hire for an hour can attract adventure-seekers, while a leisurely pedalo boat hire can appeal to families or couples looking for a relaxing activity. By offering these options, attractions can boost their overall income per visitor.  Customers may not be aware of these offerings and may not be predisposed to purchase on the day, but may be encouraged to do so ahead of the experience.

Enhanced Visitor Experience

Rentals and hires enrich the overall visitor experience by providing diverse and engaging activities. Customers appreciate the convenience of being able to book these extras in advance, ensuring they don't miss out on popular attractions. These activities can transform a standard visit into a memorable adventure, increasing customer satisfaction and likelihood of return visits.

Convenience and Flexibility

Integrating rentals and hires into the booking system offers customers convenience and flexibility. They can plan their day better, knowing exactly what activities they have scheduled. This also allows for better management of time and resources, ensuring a smooth and enjoyable visit. For example, setting up a rental duration until a specific time ensures that equipment is available for other guests, optimising usage and turnover.

Operational Efficiency

Managing rentals through an integrated booking system streamlines operations. Attractions can track inventory, manage availability, and schedule maintenance more effectively. This reduces the risk of overbooking and ensures that equipment is well-maintained and ready for use. Staff can also be better allocated, knowing in advance the demand for certain rentals and how many on the day bookings can be accommodated.

Marketing and Promotion

Rental offerings can be highlighted in marketing campaigns, drawing attention to the unique activities available at the attraction. Promotions, such as package deals or discounts for booking rentals in advance, can incentivise customers to add these extras to their visit. For example, a family package that includes admission and a pedalo hire can be an attractive proposition for visitors.

Customer Insights and Feedback

By tracking rentals and hires, attractions can gain valuable insights into customer preferences and behaviours. This data can inform future offerings and help tailor experiences to meet the needs of different visitor segments. Additionally, customer feedback on rental experiences can be used to improve services and equipment.

In conclusion, incorporating rentals and hires into the booking journey provides attractions with increased revenue opportunities, enhanced visitor experiences, and improved operational efficiency. By offering convenient and engaging activities, attractions can attract more visitors, drive higher satisfaction rates, and ultimately, build a loyal customer base.